Odyssey 3.14

Reinvent Your Business Model
Odyssey 3.14 Seminar

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(RE)INVENT your BUSINESS MODEL

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(RE)INVENT your BUSINESS MODEL 〰️

MEET THE AUTHORS

Laurence Lehmann-Ortega

Author

Laurence Lehmann-Ortega is a Professor of Strategy at HEC Paris, specializing in business model innovation. An HEC Paris graduate with a PhD in management and former strategy consultant, she is passionate about understanding and designing new business models that build robust and enduring organizations.

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Author

Hélène Musikas

Hélène graduated from École Normale Supérieure and Sup Telecom and has acquired a wide operational experience through her career at McKinsey & Co, Bain & Co and Orange in France and the United States.

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(Re)invent your Business Model with the Odyssey 3.14 Approach

The ingenuity of this model lies in its universal applicability to help managers of an existing business or entrepreneurs of a new business model develop a holistic, multi-dimensional business innovation framework for sustainable advantage.

“(Re)invent your business model - Odyssey 3.14 draws on examples like Michelin’s to show that, beyond improving products and processes, companies can and should experiment with new business models if they are to survive. Even more importantly, (Re)invent your business model - Odyssey 3.14 gives you the tools you need to reinvent your model.”

Florent Menegaux, CEO of Michelin

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Odyssey 3.14 Seminar

Join us at HEC’s Strategy in the C-Suite seminar and discover how business model innovation becomes a powerful lever to rethink strategy at the highest level.

Through the Odyssey 3.14 approach, you will explore how reinventing your business model is not separate from strategy — it is strategy.

Step back, challenge assumptions, and design sustainable competitive advantage from the core of your organization.

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Bonus Content

Discover three inspiring examples drawn from the Odyssey 3.14 book—just a glimpse of the 50 breakthrough business models featured in the full collection.

Fairphone: a smartphone that lasts

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Petit h - Hermès: the glorified rejects

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Perfect Day: a cow-free milk protein

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Explore over 150 examples of innovative business models addressing the Sustainable Development Goals.

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Why People Love Us

"The 14 directions work really well as provocations—they keep pushing me into spaces I just wouldn't go otherwise, which is exactly what I need when my years of experience are trying to pull me back to how things have always been done!"

Jan Hendrik BRAASCH, Strategy at Dubai Airports
“As I move into consulting and eventually leadership roles in my family's industrial business, I see it as a go-to tool for rethinking business models and unlocking new value paths.”

Juan Diego Botran
"Odyssey 3.14 helped my teams bring more discipline to value creation discussions. I particularly appreciate how it pushes teams to truly understand the value we create for customers and how it compares to alternatives — the name of the game in innovative developments. A simple but powerful tool for development teams."

Julien Camuset, ARKEMA
"In conclusion, the Odyssey 3.14 course has been nothing short of transformative for me. It shattered my preconceived notions about entrepreneurship and innovation, showing me that these processes are not reserved for a select few geniuses but are accessible to anyone willing to embrace a structured approach and learn from failures. I learned that innovation is not a destination but a continuous process of learning, adapting, and evolving. Moving forward, I strongly believe that this course has equipped me with the mindset, tools, and strategies necessary to pursue entrepreneurship with purpose and integrity."

Strategy Student, 2024
"As I reflect on the Odyssey 3.14 course's transformative journey, I notice a dramatic shift in my strategic perspective. I'm no longer limited to the analytical and process-oriented approach of my technical expertise; instead, I've adopted a more holistic, adaptable strategy attitude. This course taught me the value of blending analytical rigor with creative exploration, resulting in a more effective and resilient approach to strategic difficulties."

CEMS Student, 2023
"As an ex-founder with a background in entrepreneurship, I approached the Odyssey 3.14 course with a mix of skepticism and curiosity. Having built and navigated a startup, I was well-versed in the traditional frameworks of business models and strategy. However, the 3.14 approach altered this perception, offering a fresh and multifaceted perspective on strategy through an innovation approach."

MBA Student, 2023
"Getting introduced to a variety of innovative business models throughout this course and breaking them down through value curves, architectures and profit equations had a major ‘debunking effect’ on my understanding of innovation as a purely creative process."

CEMS Student, 2023
"In essence, “Odyssey 3.14” was more than an educational journey; it was a transformative experience. I transitioned from seeing strategy as a static concept to embracing it as a dynamic tool for both navigating the present and sculpting the future. In a rapidly evolving landscape, this course has equipped me not only to be a strategist, but a visionary innovator in the first place. Indeed, the future of business lies in disruptive, sustainable, and agile strategies, and I’m now better equipped to contribute to that future."

Marketing Student, 2023
"To summarize, Odyssey 3.14 has been a genuinely transformative experience for me. It took me from being an “innovation framework sceptic” to an amateur “innovation practitioner”. It did this by taking a step by step approach in introducing the framework, and teaching me to apply it. Although this might possibly be quite the typical story for a strategy student taking up this course, personally this has been a convincing advertisement for the power of frameworks. And I would not be sceptical (well, not quite as much) about strategy frameworks, whether they be in innovation or beyond."

MBA Student, 2022
"In conclusion, this course was a highlight of my experience at HEC. It was truly fascinating, with great professors and an exhilarating mix of learning types. I walk away with a truly changed view of strategy, particularly the business model concept and connection to strategy, as well as innovation’s role and importance. In sum, this course was able to provide structure and clarity to concepts that were previously disparate and amorphous. I feel so much better equipped to break down problems (such as what is this company’s business model) in a methodical manner."

MBA students, 2022
"Overall this class has taught me a lot about strategy and innovation. Innovation as a systematic process that needs to balance creativity and discipline. Strategy as the knowledge and intention that drives innovation to be successful within a company. I plan to use these concepts for a company as a change leader, not only leading change but promoting it from within."

Master Student, 2019
"The main positive advantage of this elective is the ability to develop very applicable tools to use in the everyday life of a strategist: the simple business model, the 3.14 model of transforming an incumbent into an innovative business. It is paramount a strategist should realise this innovation is not easy to implement."

Master Student, 2019
"Overall, Odyssey gave me a proper practical definition, or tool, to help explore, find and align strategic innovations with a company’s current business model, whatever time, industry or economic context. The model advocated in this course is cross- industry and it is as easily applicable to major conglomerates as it is to an NGO. Organisations cannot opt against innovating; to be relevant, healthy and profitable in the long-term, innovation within the organisation is key. The disruption should be structured though, luckily now I have the 3.14 framework to help guide that process. Strategy seems more scientific after Odyssey, more structured."

Master Students, 2019
"It dawned on me that Odyssey works as both, a way to explain a complicated model in several steps as well as analyze ways to re- evaluate business models."

MBA Student, 2018
"Deviating from the usual management teaching approach, Odyssey 3.14 built upon a ton of examples to understand the key similarities between each type and then went on to identify & cement the concept. Thus, the learning stuck!"

MBA Student, 2018
"Odyssey3.14 has been a very inspiring course. It has helped me establish a clear link between innovation and the strategy of the firm. Odyssey has provided a very structured way of identifying avenues to realize competitive edge and be a disrupter rather than getting disrupted."

MBA Student, 2018
"The ingenuity of this model lies in its universal applicability to help managers of an existing business or entrepreneurs of a new business model develop a holistic, multi-dimensional business innovation framework for sustainable advantage."

“MBA Student, 2018”

Discover new ways to rethink your business — and get inspired by 50 powerful, real-world examples of innovative business models.

The Odyssey 3.14 book takes you step by step through the 3 pillars of the business model, the 14 innovation directions, and practical guidance on how to make innovation happen.

A complete and holistic approach to strategic innovation, from bold ideas to real impact.

Odyssey 3.14

Odyssey 3.14 Seminar

Interview with the Authors

MEET THE AUTHORS

Laurence Lehmann-Ortega

Hélène Musikas

(Re)invent your Business Model with the Odyssey 3.14 Approach

Odyssey 3.14 Seminar

Bonus Content

"The 14 directions work really well as provocations—they keep pushing me into spaces I just wouldn't go otherwise, which is exactly what I need when my years of experience are trying to pull me back to how things have always been done!"

“As I move into consulting and eventually leadership roles in my family's industrial business, I see it as a go-to tool for rethinking business models and unlocking new value paths.”

"Getting introduced to a variety of innovative business models throughout this course and breaking them down through value curves, architectures and profit equations had a major ‘debunking effect’ on my understanding of innovation as a purely creative process."

"It dawned on me that Odyssey works as both, a way to explain a complicated model in several steps as well as analyze ways to re- evaluate business models."

"Deviating from the usual management teaching approach, Odyssey 3.14 built upon a ton of examples to understand the key similarities between each type and then went on to identify & cement the concept. Thus, the learning stuck!"

"Odyssey3.14 has been a very inspiring course. It has helped me establish a clear link between innovation and the strategy of the firm. Odyssey has provided a very structured way of identifying avenues to realize competitive edge and be a disrupter rather than getting disrupted."

"The ingenuity of this model lies in its universal applicability to help managers of an existing business or entrepreneurs of a new business model develop a holistic, multi-dimensional business innovation framework for sustainable advantage."

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